# Boost Search > Boost Search is a generative engine optimization (GEO) consultancy in Dubai, United > Arab Emirates, built by Dubai Foundry. It makes a business the answer that ChatGPT, > Claude, Perplexity, Gemini and Google AI Overviews give when someone asks for a > business like it: entity markup, llms.txt, answer-shaped content, and monitoring > that measures whether the site is actually being cited. What GEO is: generative engine optimization is the practice of structuring a website so that AI assistants retrieve, understand and cite it when answering a user's question, rather than optimising for a ranked list of blue links. Key facts: - Founded 2026 in Dubai, UAE. A Dubai Foundry company. Contact: joe@dubaifoundry.ai - How we work: consulting, not packages. Every engagement starts with a conversation about the business; the plan is shaped from it. - Method is public: every technique we sell is live and inspectable on this site, including this file. - Serves Dubai and the wider UAE and GCC in person, plus remote clients worldwide. - Parent studio: Dubai Foundry (dubaifoundry.ai), which runs the same GEO loop on its own products, including wipeboard.net. Pages: - https://boostsearch.ai/: what GEO is, what we do, who we are - https://boostsearch.ai/what-is-generative-engine-optimization: the definitive definition, how it differs from SEO, what actually moves the needle - https://boostsearch.ai/geo-vs-seo: side-by-side comparison, what carries over from SEO and what does not - https://boostsearch.ai/how-ai-assistants-choose-businesses: the retrieval mechanism behind ChatGPT, Claude, Perplexity and AI Overviews recommendations - https://boostsearch.ai/geo-checklist: the full technical checklist, dated, CC BY 4.0, quote freely with a link - https://boostsearch.ai/llms-txt: what llms.txt is, the format, whether it works, how to write one, our own as a worked example - https://boostsearch.ai/guides/fan-out-queries: the searches an AI assistant runs behind your prompt, and how to see them yourself - https://boostsearch.ai/guides/ai-crawler-robots-txt: should you allow GPTBot, ClaudeBot and PerplexityBot, with the robots.txt to copy - https://boostsearch.ai/guides/schema-for-ai-search: which schema.org types actually get read by AI systems - https://boostsearch.ai/dubai: GEO and AI search visibility for Dubai businesses - https://boostsearch.ai/dubai/restaurants: how Dubai restaurants get recommended by ChatGPT - https://boostsearch.ai/business: GEO for SaaS, e-commerce and B2B businesses worldwide - https://boostsearch.ai/business/saas: GEO for SaaS companies - https://boostsearch.ai/services: how we work, from first conversation to engagement - https://boostsearch.ai/about: who builds Boost Search (Joe, Dubai Foundry, 2026) - https://boostsearch.ai/faq: the questions people actually ask about GEO, answered - https://boostsearch.ai/check: free AI readiness check, fetches any site the way an AI crawler would and reports crawler access, llms.txt, schema and sitemap - https://boostsearch.ai/contact: joe@dubaifoundry.ai - https://boostsearch.ai/llms-full.txt: the core pages' full text in one plain-text fetch