About
Built by Dubai Foundry
Boost Search is the generative engine optimization practice of Dubai Foundry, a working app studio in Dubai. We get businesses named inside the answers ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews give. Two people, a small number of clients at a time, and no account managers between you and the work.
Boost Search (boostsearch.ai) is a generative engine optimization consultancy in Dubai, United Arab Emirates, founded in 2026 as a Dubai Foundry company. It makes businesses the answer that ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews give.
Who you deal with
Joe, plainly
Joe runs Dubai Foundry and does the Boost Search work: building the prompt sets, running them, reading the answers, writing the fix lists, and sitting on the calls. If you hire us, this is the person you email and the person who does the job. There is nobody to hand you over to.
The reason for the focus on GEO is not a market forecast. It came from watching our own products get recommended, or not recommended, by assistants, and finding that the levers were real, specific and mostly ignored. That is a better reason to start a practice than a trend report.
A direct email address, not a form. Replies within one working day.
The studio
Dubai Foundry
Dubai Foundry is a working app studio. It ships products, and one of them is wipeboard.net, a live tracker used by players looking for a server to join. Those products are where the method came from: the same daily measurement loop we sell runs on them, and on this website.
We're not marketers who read about AI. We build with these models, and we optimise our own products against them first.
The practical consequence is that everything on this site is checkable. Ask an assistant who does generative engine optimization in Dubai. Ask it about a Rust server wipe schedule. If we could not win our own categories' answers, we would have no business selling the service.
How we work
Small on purpose
- You work with the person doing the work. The person who reads your answers is the person who writes your fix list and the person who joins your call.
- We take a limited number of clients. Not as a sales tactic. A prompt set run properly across five assistants, repeatedly, is hours of attention per client per month, and there are only so many hours.
- We say what we do not know. Nobody controls what ChatGPT says about your business, and anyone who promises to is lying. When an answer moves and we cannot explain why, that goes in the report in those words.
- We will tell you when you do not need us.If your existing agency is already doing this well, or your category's answers already name you, that is the reply you will get.
Where we are
Dubai, and remote everywhere else
We are in Dubai. Locally we would rather meet in person, open an assistant on your own phone, and ask it the question your customer would ask. The silence after you read the answer is the whole pitch, and it does not travel well over email. That is what GEO for Dubai businesses is about.
Everywhere else, we work remotely, and a good share of the work is with digital businesses that have no physical location at all. If that is you, start with GEO for digital businesses, or go straight to how we work. The rest of the ladder is on the services page.
Get in touch
Email Joe directly, or tell us your business and we'll run the real questions your customers ask before we reply. Either way you get an answer within one working day.
Get in touch