How we work
First we understand your business. Then we make it the answer.
Boost Search is a consultancy, not a productised service. Every engagement starts with a conversation: who your customers are, what they ask, and who wins those answers today. Then we build a plan to make you the answer, in generative engines and in search, shaped around your business rather than a package.
The process
Three steps, in order.
1 · We talk
You tell us about your business: what you sell, who buys it, how they'd ask for it, who your real competitors are. This conversation is the product. Everything else is built on it.
2 · We look
Around that first conversation we take a look ourselves: we run the real questions your customers ask across the major assistants and read what AI currently says about you and your competitors. You see real screenshots, not a deck.
3 · We optimise
You get a plan specific to your business: what to change on your site, your listings, and the third-party sources AI reads. Your team executes it with our direction, or we do the work with you.
What the work usually involves
- →Content that answers the questions your customers actually ask, structured so AI systems can read and cite it.
- →Entity work: schema markup, consistent facts about you everywhere AI looks, llms.txt and technical access for AI crawlers.
- →Your listings, reviews surface, and the third-party pages that mention you. Most of what AI says about you comes from other people's pages.
- →The classic SEO substrate underneath it all. It still matters, and we don't pretend otherwise.
What we don't do
- ×Sell packages. No two businesses have the same problem, so no two engagements look the same.
- ×Hand over 90-page automated reports. You get plain readings of real answers, and specific things to change.
- ×Promise to control what AI says. Nobody can. We change what it reads, and measure whether the answers move.
- ×Replace your team or agency. If they're already doing this well, we'll say so.
Engagements are scoped to your category, your competitor set, and how much of the work you want to do in-house. Tell us about your business and we'll come back with a number.
Who we work with
Local, global, or alongside your team.
We work with local businesses in Dubai in person, with digital businesses anywhere in the world remotely, and in an advisory shape with marketing teams who want direction rather than delivery. If you're not sure GEO is worth it for your business yet, read what generative engine optimisation is first, or just ask us. We'll tell you honestly.
Questions
Asked and answered
What does a GEO engagement actually include?
Whatever your situation calls for. Typical work: restructuring site content so AI systems can read and cite it, entity and schema markup, fixing listings and the third-party sources AI reads, content built to answer the questions your customers actually ask, and the classic SEO substrate underneath. The mix is decided after we understand your business, not before.
How much does GEO cost?
It depends on your category, your competitor set, and how much of the work your team does in-house. We scope every engagement individually after the first conversation, and you'll get a number within a day of it. We don't publish prices because we don't sell packages.
I already have an SEO agency. Do I have to replace them?
No. Plenty of engagements are advisory: we direct, your team or agency executes. If your agency is already doing GEO well, we'll tell you and save you the money.
Can you guarantee ChatGPT will recommend my business?
No, and nobody honestly can. What we can do is change everything the models read about you, measure whether the answers move, and tell you plainly what is and isn't working.
Tell us about your business.
One conversation. We'll run the real questions your customers ask before we reply, so the first thing you see is where you actually stand.
Start the conversation